Beyonce is set to launch an activewear collection with Topshop!
The 33-year-old entertainer formed a 50-50 joint venture company, Parkwood Topshop Athletic Ltd., with the brand. Their new collection will arrive in fall 2015 at the earliest.
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking,” Beyonce said in a statement. “Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
“This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD.
Also pictured inside: Beyonce and her younger sister Solange Knowles posing for photos at the “Amen Amen! The 17 Wards of Wonder” cocktail reception on Sunday (October 26) in New Orleans, La.
FYI: Solange is wearing PUMA.