Cristiano Ronaldo poses in a completely unretouched photo from his CR7 Underwear campaign shoot.
“The new campaign is all about body movement,” the 30-year-old soccer star said in a statement. “The product features the lightest and most comfortable materials and has a great fit, no matter how your body moves, so we really wanted to bring this to life. The way the product looks is key, but how it fits is equally important.”
“I am really proud to be unveiling my fourth range of CR7 Underwear,” Cristiano added. “I chose to focus on re-working some of my favorite silhouettes and designs from previous collections, updating them with a new twist for the FW season. The trunk is a style that I’ve worn throughout the year, and for me it is the most comfortable style in the range, so I wanted to make sure that it is available in a variety of different design options- something for every man.”