The event was produced by CryptTV, co-founded by Eli and Jack Davis. Showing her support on set that evening was Eli‘s wife, actress Lorenza Izzo.
“At CryptTV we love pushing the digital envelope and finding new ways of telling stories. Snapchat is fun precisely because it’s a live event, you have to see it in that 24 hour window or you missed being a part of it,” Eli told JustJared.com. “We loved collaborating with [directors] Culprit Creative to tell a fun, gruesome murder mystery with the top tier social talent. Everyone in the room is a great storyteller, and we all collaborated pitching in with ideas to create the first story told on Snapchat. People are already rewatching to guess the killer, and the answer will be revealed tonight [Monday, July 20] at 7:00 PST on our channel. It was too much fun, we’re already planning ideas for another event.”
Go follow @CryptTV on Snapchat right now to watch the mystery unfold and stay tuned to find out who the killer is!