The 29-image campaign features a host of stars, including Zoe Kravitz, Lola Kirke, models Bella Hadid, Kate Moss, and Anna Ewers, rapper Young Thug, fashion industry icon Grace Coddington, social media superstar Cameron Dallas, Real Madrid footballer James Rodriguez, Little League baseball phenom Mo’ne Davis, and many more.
The images and video were shot by photographer and filmmaker Tyrone Lebon.
“Through our Fall 2016 global campaign, we push the boundaries of traditional advertising with our content and our cast,” said Melisa Goldie, Chief Marketing Officer, Calvin Klein, Inc. “We are inviting the consumer into our world to experience personal storytelling that no other brand can offer them. Our approach is digital-first, video-led and socially powered, providing our audience with an authentic and intimate experience that they can consume and share.”
Calvin Klein Fall 2016 #mycalvins Global Campaign