Jessica Alba‘s billion-dollar natural product line, The Honest Company, has released a statement after criticism of the brand’s sunscreen products.
“The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously,” the statement reads (via People). “Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours).”
It continues, “The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com.”
The statement follows some feedback from users claiming the sunscreen didn’t protect them from getting burned in the sun. It is unclear whether consumers were properly using the product.