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Nick Jonas & John Varvatos Celebrate The Launch of Their New Fragrance In Miami

Nick Jonas wears plaid while attending an event to celebrate the launch of the new JVxNJ Silver Edition fragrance at the Macy’s Aventura store on Thursday (November 14) in Miami, Fla.

The 27-year-old entertainer was joined by his collaborator, John Varvatos.

Nick spent his evening off from the Happiness Begins Tour to celebrate the launch of their new fragrance, which is described as a “fresh, effervescent and exhilarating fragrance that transports you and captures the moment when you can truly let go and relax.”

In case you missed the news, it was recently announced that the Jonas Brothers will be performing on the 2019 American Music Awards!

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Nick Jonas & John Varvatos Debut New 'JVxNJ Silver Edition' Fragrance in NYC

Nick Jonas and John Varvatos show off their brand new fragrance, JVxNJ Silver Edition, during a promo event on Thursday afternoon (November 7) in New York City.

The 27-year-old singer and fashion designer teamed up back up for a third fragrance.

“With anything, you have to continue to evolve and that’s the most exciting thing about our collaboration,” Nick shared with People in a new interview. “[John and I] are both probably in the craziest moments of our life and career, both together and separately, and this cologne has that energy.”

He adds about making the third fragrance different from the last, “We wanted to put an electric feeling in this bottle to reflect our lives and creativity.”

“I wear it daytime and nighttime, which I think is really nice. It’s really versatile. These fragrances are becoming a part of the fabric of people’s lives. We want to continue to build on that and help make the world smell a little bit better.”

15+ pictures inside of Nick Jonas and John Varvatos at the launch of JVxNJ Silver Edition

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Nick Jonas Celebrates His New Tequila Launch with Priyanka Chopra & the Jonas Brothers!

Nick Jonas and his wife Priyanka Chopra attend the party to celebrate his new, ultra-premium tequila collaboration with John Varvatos, Villa One, on Sunday (September 1) at The Crow’s Nest in Montauk, New York.

Nick was supported by his brothers, Joe and Kevin, as well as Kevin‘s wife Danielle Jonas. Actor Ryan Eggold was also in attendance with model Elizabeth Turner. And of course, John Varvatos and his wife Joyce were in attendance.

At the launch celebration, guests enjoyed Villa One cocktails, hand-rolled cigars, bonfires on the beach, as well as s’mores and music by DJ Vito Fun.

FYI: Joe is wearing a Todd Snyder jacket. Kevin is wearing a Mr Turk cezar polo. Priyanka is wearing Kendra Scott earrings.

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Nick Jonas Teams Up with John Varvatos To Launch Villa One Tequila!

Nick Jonas has partnered with his longtime pal John Varvatos and Stoli Group to launch a brand new ultra-premium tequila, called Villa One!

Celebrating “life as it should be” during a trip to Mexico in 2018 with family and friends, the 26-year-old singer and 64-year-old designer were inspired to embark on a new adventure and launch their own tequila brand.

In the spirit of the property they were staying in and the enjoyment of spending time with family and friends, the idea quickly turned into a tangible venture with a name: Villa One.

“I’ve been waiting for quite some time to share some exciting news with you guys. Over the past couple years, @JohnVarvatos and I have really enjoyed bonding over our love for tequila and we could not be more excited to introduce you to @VillaOne our ultra-premium tequila hand crafted by Master Distiller Arturo Fuentes,” Nick Jonas captioned with his Instagram post. “Unlike other Tequilas, #VillaOne uses 100% blue weber agave from both the highland and the lowland regions of Jalisco giving unique character and a distinctively smooth finish. We’re incredibly proud of this product we’ve worked so hard on and hope you guys love it too. Here’s to #LifeAsItShouldBe! Visit villaonetequila.com to be the first to find out when it’s available near you! #VillaOneTequila”

The ultra-premium tequila brand comes in Silver, Reposado and Añejo expressions and will begin a national rollout across the U.S. this September.

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Nick Jonas Promotes New John Varvatos Cologne in Century City!

Nick Jonas is all smiles on stage as he stops by the JVxNJ Appearance on Saturday afternoon (October 13) at Bloomingdales in Century City, Calif.

The 26-year-old singer looked cool in an olive-colored jacket and dark jeans as he stopped by the event to promote his new cologne collaboration with designer John Varvatos.

PHOTOS: Check out the latest pics of Nick Jonas

Earlier this week, Nick was spotted stepping out for dinner with older brother Joe Jonas at celeb hot spot Craig’s restaurant.

10+ pictures inside of Nick Jonas at the event…More Here! »

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Neil Patrick Harris Has Sunday Funday with Twins at 'Smallfoot' Hamptons Screening!

Ain’t nothing better than a Sunday funday!

Neil Patrick Harris happily posed with his adorable twins – Gideon Scott Burtka-Harris and Harper Grace Burtka-Harris – while attending The Cinema Society’s special screening of Smallfoot held at UA East Hampton Theater on Sunday (August 26) in East Hampton, New York.

The 45-year-old actor was joined at the event by Alice + Olivia director Stacey Bendet and her family, as well as John Varvatos and his wife Joyce.

The animated film hits theaters on September 28, and features the voices of Channing Tatum, Zendaya, James Corden, LeBron James, Gina Rodriguez and more – Watch the trailer here!

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