French actress Juliette Binoche is the newest brand ambassador for cosmetics giant Lancôme.
“It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand,” says Lancôme International President Odile Roujol.
Binoche, 43, will be spokesperson for the Lancôme Rénergie franchise, a complete skincare line that addresses the signs of aging. She will be featured later this year in an advertising campaign created by photographer Nick Knight.
Binoche was the heroine of the film Chocolat, for which she won a European Film Award for Best Actress and was nominated for an Academy Award, a Golden Globe Award and a BAFTA. She won an Academy Award for her role in Minghella’s The English Patient.
Earlier this month, Anne Hathaway was also named a Lancôme brand ambassador.