Usher is kicking off Super Bowl week with a big collab: a Skims campaign!
“When I was asked to partner with SKIMS Mens, I was so humbled. [Kim Kardashian]’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense. Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS supporting the release of my new album, COMING HOME,” Usher said in a statement. “With the way that I move, being this comfortable in what you wear is essential. SKIMS is about embracing who you are, inside and out, and feeling empowered to express yourself authentically.”
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