Lady Gaga debuts Polaroid Grey Label products at the 2011 International Consumer Electronics Show at the Las Vegas Convention Center on Thursday (January 6) in Las Vegas, Nevada.
The 24-year-old singer serves as Polaroid’s new creative director and helped introduce the first trio of Grey Label products which include a mobile printer, an instant digital camera and camera glasses.
“It’s been a really long and exciting and grueling and inspiring process with Polaroid, and we’ve really done everything we can to improve the instant camera to make it new and make it compatible with the digital era,” Gaga explained to MTV News. “I wanted to create products that I knew they would love to use.”
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