Leaked behind-the-scenes footage from the shoot, which took place in Los Angeles over the weekend, can be watched below. The 33-year-old actor directed and photographed the jeans brand’s campaign – print and video components will be released around March.
“People are used to movies being told in a certain way,” James has shared. “It has an emotional arc and there’s a beginning, middle and end. But in a fashion campaign like this, you have some of those elements — actors and performers and a set and wardrobe — but you don’t have the burden of telling a story in the same way or attracting audiences in the same way. So you can use all the elements from a film but explore it in a new way.”
Devendra Banhart is also rumored to be attached to the campaign, most likely providing the music for the filmed segments.
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