M.I.A. has partnered with H&M in the just released music video for “Rewear It,” her latest single from her upcoming album Matahdatah.
The 40-year-old entertainer is raising awareness for World Recycle Week (April 18-24), an initiative that encourages shoppers to recycle unwanted clothing at H&M stores in exchange for store credit.
“It just seemed like a logical thing to do, to get involved in a project like this and see how high-street brands are going to become a little bit more environmentally friendly and people-friendly,” M.I.A told Vogue. “I have no shame about it, and I’m definitely not a pop star who has to wear something once and throw it away.”
M.I.A. – ‘REWEAR IT’ (Music Video)