Fast food chain Burger King placed full page ads in both the New York Times and Chicago Tribune to ask McDonald’s if they could team up to create the McWhopper. The burger would be served to raise awareness for Peace Day, which falls on September 21.
Well, the C.E.O. of McDonald’s, Steve Easterbrook, responded on the company’s Facebook, and we detect a bit of shade! Not only did he say the two chains could team up in a more meaningful way, he also made a comment about the full page ads being a bit much!
“We love the intention but think our two brands could do something bigger to make a difference. We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort? And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war. We’ll be in touch,” the post read, concluding with, “P.S. A simple phone call will do next time.”