Olivia Wilde happily poses alongside her Conscious Commerce co-founder Barbara Burchfield while attending the opening of their H&M Conscious Pop-Up Shop on Tuesday (April 14) in Times Square of New York City.
The 31-year-old actress and Barbara were also joined at the event by Rosario Dawson who came out to show her support for H&M’s Conscious Foundation, which will host a pop-up shop of sustainably produced brands at thousands of its store locations this weekend.
“H&M doesn’t have to do what they’re doing,” Olivia told Vogue. “They’re doing just fine without investing heavily in sustainability, but they’ve decided to make it an ethos of their company anyway. They’re investing in technology that’s going to change every fashion company down the line.”
FYI: Olivia is wearing an H&M ensemble paired with Maiyet jewelry. Rosario is wearing Kurt Geiger London boots.
15+ pictures inside of Olivia Wilde and others at her H&M Conscious Pop-Up Shop opening… More Here! »