Sarah Jessica Parker is all smiles while arriving at Bloomingdale’s to work the shoe department and promote her footwear label, SJP by Sarah Jessica Parker, on Tuesday (March 15) in New York City.
“I’m very clear about why I have the opportunity to have a shoe line. If I hadn’t played Carrie Bradshaw, there would be no reason in the world someone would say to me, ‘Yeah I’ll invest in your idea,’” the 50-year-old actress admitted to Page Six. “I’m enormously aware of how I find myself here, but by the same token, I work my ass off.”
PHOTOS: Check out the latest pics of Sarah Jessica Parker
“The best way you can grow a business is to meet the customer. It’s the only way you learn about what’s working and what’s not,” Sarah added, while helping fans try her heels on for size. “The cost is not without controversy. I’d love to be able to make a shoe like this for a much lower price, but you can’t make a handmade shoe in Italy for cheap. I can’t ask a customer to spend her hard-earned dollars on something that’s going to fall apart in two weeks. I have to make shoes that I want to wear.”
FYI: SJP is wearing an Alternative sweatshirt.
10+ pictures inside of Sarah Jessica Parker promoting SJP at Bloomingdale’s… More Here! »