The couple is seen having sex and Cassie goes completely naked in the clip.
“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful,” Diddy said in an interview with Style.com. “That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.”
“The concept for the video represents one of the things that 3 a.m. is for me,” Diddy added. “It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”
Diddy & Cassie Have Sex in This NSFW Perfume Ad