Diddy and Kelly Rowland attend the launch of his new fragrance, “Empress,” at Macy’s Lakewood Mall on Thursday (September 15) in Lakewood, Calif.
The next day, the 30-year-old singer flew to the east coast to open for Chris Brown on his F.A.M.E. tour at the PNC Bank Arts Center in Holmdel, New Jersey.
Diddy and record exec Jimmy Iovine have partnered with photographer Raphael Mazzucco to “become the vanguards of an art movement featuring the female backside.”
The trio will release a photography book titled “CULO by Mazzucco” on November 22.
“Raphael is a true artist,” Diddy said. “He relies on instinct- capturing a raw, natural sense of beauty through his lens in ‘CULO by Mazzucco’ that celebrates the female form. His work is passionate and powerful.”