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Mary-Kate & Ashley Olsen: Superga Opening Launch!

Ashley and Mary-Kate Olsen attend Superga‘s opening launch party on Wednesday (May 30) in New York City.

The 25-year-old fashion designers celebrated the Italian sneaker brand’s first American store in Soho, where they met up with shoe designer Steve Madden.

“I’ve always liked Superga. When I went to Italy as a kid I saw girls wearing backpacks with Superga,” he told Fashionista.

“I thought it was really cute. I thought it’d be great. And so I said [something] to Ashley Olsen … and she goes ‘I love Superga.’ I said I’ll get it for you, I’ll bring it to America and you’ll be my creative director. So that’s how it happened,” Steve added about their collaboration.

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Olsen Twins Honor Steve Madden with Brand of the Year!

Mary-Kate and Ashley Olsen hit the red carpet at the 2010 American Image Awards held at the Grand Hyatt Hotel in New York City on Wednesday (May 26).

The Olsen Twins presented shoes designer Steve Madden with the “Brand of the Year” award. (They’ve collaborated on their Elizabeth and James footwear lines.)

MK and Ashley both wore beautiful vintage get-ups. MK polished off her look with Proenza Schouler booties and Ash wore Azzedine Alaia sandals. They were also spotted at a fitting earlier in the day.

10+ pictures inside of the Olsen Twins honoring Steve MaddenMore Here! »

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