JoJo sings out her frustrations in the desert in her new music video for “Save My Soul”.
The 25-year-old musician wrote with the video: “‘Save My Soul’ is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there. Working with one of my best friends, Zelda Williams (director of SMS), was a highlight of my 2015. We’d been talking about working together for like 10 years! Because of the content of the song and the way it touched us both, “Save My Soul” felt like the natural place for us to finally collaborate.”
Zelda added, “To say the ‘Save My Soul’ video means a lot to me would be an understatement of stupendous proportions. It’s not just that Jo and I have been wanting to collaborate for most of the 10 years we’ve been friends, though that’s certainly an important part of it… nor is it the terrifying fact that this was my first turn getting to direct, an honor and responsibility I’m still shocked the ‘grownups’ let me do.”
“It’s not even our shared experiences with addiction and loved ones who suffered from them, though that is the very real inspiration behind this song and video…In the end, the thing I am most grateful for is the trust Jo had in me to help her tell a story I know has been percolating in her for a very, very long time.”
Watch the video below!
JoJo – Save My Soul [Official Video]