Justin Bieber Shows Off His Package in New 'Calvin Klein' Ads

Justin Bieber strips down to his skivies in this first look image as the new face of Calvin Klein!

The 20-year-old entertainer shared the shirtless underwear-clad shot on Instagram, writing, “Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein”

He also shared a shot with model Lara Stone, with whom he presented at Fashion Rocks during a promo stunt to promote his CK underwear. “This is just the start of the year #mycalvins #beallyoucanbe #learnfromyourfaults #risetosuccess #dontbeashamedredeem #thebestisyet2come,” he captioned it.

The brand revealed the collaboration earlier in the day with a video of Justin showing off his drumming skills.

WHAT DO YOU THINK of Justin Bieber’s Calvin Klein campaign so far?