Nationwide Super Bowl Commercial 2015: Childhood Deaths

This commercial took a morbid turn that we did not expect at all – Nationwide Insurance went for the shock value with its ad during the 2015 Super Bowl.

The clip featured a young buy listing off all the things he’ll never have the chance to do – including learning to ride a bike, travel the world, get married and more – all because he died.

The commercial then cuts to a bathtub overflowing with water.

“The #1 cause of childhood deaths is preventable accidents. At Nationwide, we believe in protecting what matters most, your kids. Together we can #MakeSafeHappen,” the video’s caption reads.