Max Greenfield Debuts New Blond Hair - Is It for 'AHS: Hotel'?

Max Greenfield shows off his new blond hair while posing with pal Kevin Zegers at the Shop For a Cure Benefit to support the Charlotte & Gwyneth Gray Foundation on Tuesday (July 14) at Switch in Bel Air, Calif.

Other stars in attendance included Jordana Brewster, her sister Isabella with husband Baron Davis, Joanna Garcia and her husband Nick Swisher, Jenna Dewan-Tatum, Sara Foster, Eva Amurri Martino, and Max‘s pregnant wife Tess Sanchez.

Max will be starring on the upcoming season of American Horror Story: Hotel and the show’s creator Ryan Murphy has teased that we will see him as we’ve never seen him before. The blond hair might be part of that transformation!

FYI: Jenna is wearing a Jonathan Simkhai look. Sara is wearing DSTLD jeans. Guests built their own bouquets from TheBouqs.com and global wine subscription service Club W served rose and red wine.