Watch Chris Hemsworth's Tag Heuer Campaign Kick Off (Video)

Chris Hemsworth is teaming up with Swiss watchmaker Tag Heuer!

The brand shared, “We are delighted to announce Australian actor, Chris Hemsowrth, joins the family of prestigious TAG Heuer ambassadors! Since the motorsport film Rush, the friendship between the Australian actor and the Swiss Watch brand has grown very close. With his international profile, professionalism, authenticity, and a TAG Heuer Carrera Heuer 01 on his wrist- he is the perfect embodiment of the motto ‪#‎DontCrackUnderPressure‬!”

PHOTOS: Check out the latest pics of Chris Hemsworth

Other ambassadors for the Swiss watch brand include Cristiano Ronaldo, Tom Brady, and Cara Delevingne.

And in case you missed it, the sexy 32-year-old actor looked mighty fine on the cover of Vanity Fair‘s holiday edition.