Pharrell Williams Is The Head of Imagination at G-Star

Pharrell Williams is front and center in the new advertising campaign for G-Star.

The 43-year-old entertainer and designer is currently serving as the Head of Imagination for the clothing brand.

PHOTOS: Check out the latest pics of Pharrell Williams

In the new campaign, Pharrell aimed to go behind-the-scenes of the company and tell the story of the brand itself and the people behind it.

The ads feature a variety of people who all work at G-Star!

To meet the entire G-Star team head to G-Star.com.