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Budweiser's Super Bowl 2017 Commercial Focuses on Immigration - Watch Now

Budweiser's Super Bowl 2017 Commercial Focuses on Immigration - Watch Now

Budweiser’s 2017 Super Bowl commercial does feature their classic Clydesdales, but this year, the brand decided to focus on immigration.

“This commercial shows the start of Budweiser’s journey, and while it is set in the 1800′s, it’s a story we believe will resonate with today’s entrepreneurial generation – those who continue [to] strive for their dreams,” Anheuser-Busch’s vice president Ricardo Marques said.

“When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived within their own brand history. Adolphus Busch is the hero of the Anheuser-Busch American dream story, which makes him the perfect protagonist,” ad executive Mike Byrne added.

In the commercial, we follow Adolphus Busch‘s journey to America in the 1800s from Germany. Watch below….

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