Gwyneth Paltrow Celebrates the Launch of Goop Aspen!

Gwyneth Paltrow is celebrating her newest endeavor!

The 45-year-old Goop CEO and founder celebrated the launch of Goop Aspen on Friday (Jun 15) during the Food & Wine Classic in Aspen, Colorado.

PHOTOS: Check out the latest pics of Gwyneth Paltrow

Gwyneth and New York City-based chef Seamus Mullen entertained guests with spirits and bites inspired by summer in Aspen, including hors d’oeuvres, fresh fruit and mini ice cream lavender sandwich cookies with limoncello ice cream.

“A little work and a little break in the verdant Rockies #goopaspen,” Gwyneth wrote on her Instagram.

FYI: Gwyneth is wearing a Fitbit Alta HR fitness tracker.