Lady Gaga Announces Haus Laboratories Beauty Line - Watch Now!

Lady Gaga is breaking into the beauty industry!

The 33-year-old Artpop entertainer revealed the launch of her upcoming beauty brand Haus Laboratories with an exciting announcement video on Tuesday (July 9).

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“The last thing the world needs is another beauty brand, but that’s too bad. They say beauty is in the eye of the beholder, but at Haus Laboratories, we say beauty’s how you see yourself…we want you to love yourself. Our Haus, your rules,” Gaga says during the video.

Pre-orders begin on July 15. Watch the announcement inside…