Sisqo Says That 'Thong Song' Boosted Victoria's Secret Sales

Sisqo is best known for his smash hit single “Thong Song” and nearly 20 years after its release, he’s opening up about the song’s effect on thong sales.

The 41-year-old singer says that his song helped boost Victoria’s Secret sales by 80% and he missed out on a partnership opportunity with them because he didn’t act quickly enough.

“Once I realized how big the song was, I was like we need to go and talk to Victoria’s Secret. But everything was moving so fast, it got away from us. By the time the song had blown up, we went to go have a meeting with Victoria’s Secret,” Sisqo said in a new interview to celebrate the song’s 20th anniversary.

“They were like, ‘As much as we love the song, and you seem like a great guy … but thong sales have already gone up 80%.’ They had got their bag already. But fast forward 20 years later and we laughed all the way to the bank too,” he added.

READ MORE: Sisqo Marries Longtime Girlfriend Elizabeth Pham!