Sam Hunt Releases 'Hard To Forget' Music Video Ahead of 'Southside' Release - Watch!

Sam Hunt has just dropped the official music video for his rising single “Hard To Forget“!

The track is off the 35-year-old country superstar’s upcoming album SOUTHSIDE, which is set to be released on Friday, April 3rd.

Directed by Tim Mattia, the video revolves around a cast of characters taking up residence at the lowbrow “Southside Motel.” With Hunt set among the tenants, he takes us through his day seeing everything from a card game gone sideways and a down on his luck clown to poolside partiers and a blissful little girl dancing to the light-hearted tune.

In light of the ongoing news and health concerns surrounding coronavirus COVID-19, Sam Hunt‘s recently announced Southside album release party scheduled for April 3 in Las Vegas has been canceled and the opening weekend of The Southside Summer Tour has shifted to June 11 in Atlanta. Charlotte, Raleigh and Bristow are rescheduled to Oct. 1, 2 and 3 respectively. All tickets purchased will be honored for the rescheduled dates. Many concerts have been postponed due to the coronavirus – See more here!

Watch the music video for “Hard To Forget” below…