James Charles Apologizes to Alicia Keys for Subtweeting Her Over Her New Beauty Brand

James Charles has issued an apology directly to Alicia Keys after he subtweeted her.

“People who do not wear makeup should not be coming out with makeup brands but that’s just my opinion,” James tweeted after it was announced that Alicia was releasing a beauty line with e.l.f. Beauty next year. He later deleted the tweet.

After fans discovered he was likely speaking about Alicia, as Alicia does not wear makeup, he looked into it more and discovered her brand is about skincare.

Years ago, Alicia made the decision to not wear any more makeup.

“Yesterday I posted a subtweet about how I thought some celebrities shouldn’t launch makeup lines. It was about @aliciakeys. A few years ago, she announced that she no longer would wear makeup, so I was bothered because many celebrities come into the beauty space as a cash grab without any actual passion and then leave,” James said. “Regardless of my intention with my tweet, it ended up being a microagression against someone I respect, so to @aliciakeys I owe a direct apology – I’m sorry. It wasn’t my place to gate keep this industry. I can’t wait to support and try out the products and I know the brand will be worth a billion in a few years.”

James recently spoke to some other drama in the YouTube community.