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Kim Kardashian Sells 20% of KKW Beauty for $200 Million

Kim Kardashian Sells 20% of KKW Beauty for $200 Million

Kim Kardashian has sold 20% of her KKW Beauty company to Coty for $200 million.

In a statement, Kim said of the news, “I’m so proud of how the KKW brand has grown over the past four years, and I look forward to working with Coty for the next phase of innovation, advancement, and the ability to bring new launches to customers all around the world. This relationship will allow me to lead the development of the creative elements that I specialize in, while benefiting from the incredible resources of an established company like Coty.”

“Kim shares our true passion for beauty products, and this acquisition allows us to leverage our respective strengths for mutual benefit and value creation,” Coty CEO Sue Y. Nabi said. “Coty brings unique IP in skincare, the scientific knowledge of the skin as reflected in our formulation know-how, while Kim brings a huge global following and unparalleled influence over consumer choice.”

In late 2019, Kylie Jenner sold 51% of her Kylie Cosmetics and Kylie Skin brands to the company for $600 million, which lead to Kylie being the highest paid celebrity of 2020!

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Posted to: Kim Kardashian