Gwyneth Paltrow Opens Up About Naming Goop Products In New Interview

Gwyneth Paltrow keeps it casual for a walk around her neighborhood with husband Brad Falchuk in Los Angeles over the weekend.

The 48-year-old Goop founder wore a pair of red pants for the stroll and was seen pulling her face mask up over her head as to not be photographed.

PHOTOS: Check out the latest pics of Gwyneth Paltrow

In a recent interview with Heat, Gwyneth opened up about how she goes about naming the products her company offers.

“Humor has always been a part of the Goop brand and marketing. We’ve always had pithy, funny subject lines. We’ve always wanted to name our products things that were funny and appealing and also said really clearly what they did,” she shared.

Gwyneth added, “We were not trying to create some kind of a publicity stunt whatsoever, but we did see that it drove a lot of interest and traffic to the site.”

Check out what Gwyneth and Goop just sent to singer Demi Lovato here…