Fox Is Launching a Series by 'Rick & Morty' Creator Dan Harmon on the Blockchain & Creating a NFT Company

Rick & Morty‘s Dan Harmon is up to something on the Blockchain.

The 48-year-old writer and comedian will be launching an animated comedy called Krapopolis with Fox, the network announced Tuesday (May 19) via THR.

The show is described as “the first-ever animated series curated entirely on the Blockchain,” and will come with a brand-new NFT company, called Blockchain Creative Labs.

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The show will be set in mythical ancient Greece and will be “centered on a flawed family of humans, gods and monsters that tries to run one of the world’s first cities without killing each other.”

“Not to go too far into it today, but as an advertiser-focused, artist-first and animation-obsessed company, Fox is going to take advertisers into the world of blockchain-powered tokens, including NFTs. And Dan’s series, currently entitled Krapopolis, will be the first-ever curated entirely on the blockchain. And just as we’re doing this for our own animation, we will also help your brands connect directly with fans and enthusiasts through NFTs. With and for you, Fox will help art meet brands meet technology,” said Fox’s Charlie Collier to advertisers in a presentation.

The marketplace “will curate and sell digital goods, ranging from NFTs of one-of-a-kind character and background art and GIFs, as well as tokens that provide exclusive social experiences to engage and reward superfans.”

An NFT (or non-fungible token) is an asset that represents art, music, videos and other real-world items, usually bought and sold using cryptocurrency. They are part of the Ethereum blockchain. Each NFT is considered one-of-a-kind.

The “Disaster Girl” meme just sold for a huge amount of money as a NFT.