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Norway Passes New Social Media Law For Influencers & Advertisers

Norway Passes New Social Media Law For Influencers & Advertisers

Norway has implemented a new set of rules for social media influencers.

The Scandinavian country has put it into law that advertisers and influencers are required to disclose when images were altered.

Click inside to read more about Norway’s new law for influencers…

According to the report from The Hill, the new law requires all influencers and content creators are required to disclose when they’ve retouched or added a filter to a photo.

Any photo where “a body’s shape, size or skin has been changed by retouching or other manipulation” must be marked as edited, the legislation declares.

In addition to alteration, influencers must also label altered images if they are paid or benefit in some way from the post.

The Norwegian Parliament passed the law last month with a 72–15 vote.

The Norwegian Ministry of Children and Family shared in a statement that editing of photos contributes to “social insecurity, bad conscience, low self-esteem” and “contributes to body pressure.”

The new law aims to put a particular emphasis on how women are portrayed in society and how it contributes to insecurities.

“The measure will hopefully make a useful and significant contribution to curbing the negative impact that such advertising has, especially on children and young people,” the ministry added.

The new law is an amendment to the Marketing Act of 2009, and still needs to be approved by the king of Norway, King Harald V, before it is enacted.

If you didn’t see, one Norwegian royal is coming out with a reality documentary.

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Photos: Getty
Posted to: Human Interest, Norway, Social Media

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