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Jennifer Lopez Speaks To Latina Small Business Owners Ahead Of VMAs Appearance

Jennifer Lopez Speaks To Latina Small Business Owners Ahead Of VMAs Appearance

Jennifer Lopez looks ready for business as she steps out for the Goldman Sachs 10,000 Small Businesses event held at The Lit. Bar in New York City on Sunday afternoon (September 12).

The 52-year-old actress, singer and business owner spoke to a small crowd of Latina business owners about her own business ventures in celebration of National Hispanic Heritage Month.

Part of the discussion focused on a new partnership to elevate and support Latina entrepreneurs. The new venture aims to recruit more Latina entrepreneurs to 10,000 Small Businesses nationally, with a focus on those based in the Bronx.

The program will provide greater access to the 10,000 Small Businesses curriculum and brand and marketing support. The new partnership is the first for Jennifer under an upcoming philanthropy effort called Limitless Labs.

Stay tuned for more details!

After the event, Jennifer was surprised by a small crowd of fans waiting for her outside her hotel.

Later on in the night, Jennifer made a surprise appearance at the MTV VMAs!

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Photos: BackgridUSA, Getty
Posted to: Jennifer Lopez

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