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Rihanna, LeBron James, Roger Federer & Patti Smith Star in RIMOWA Global Campaign

Rihanna, LeBron James, Roger Federer & Patti Smith Star in RIMOWA Global Campaign

Rihanna, LeBron James, Roger Federer and Patti Smith are the faces of a new campaign.

The superstars are all featured in RIMOWA‘s Never Still global campaign, which launched Thursday (September 16).

Click inside to read more…

This is also Patti Smith‘s first-ever brand campaign!

The campaign centers around an original poem that Patti wrote called “Never Still” and sees each of the icons “reflecting on their personal relationships with the new era of meaningful exploration through a series of individual films and stills.”

The accompanying video is described as an ode to movement that captures the human need to travel, set to an original score by Jamie xx.

Rihanna‘s also got her own campaign coming up soon with her fashion show – and the star-studded guest list was just revealed!

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