Chris Noth & Jess King Appear in New Peloton Ad After 'And Just Like That': 'He's Alive'

Chris Noth is very much alive.

The 67-year-old And Just Like That actor, who plays Big in the Sex & The City revival, appeared in a new Peloton ad, co-starring instructor Jess King, who appears as an instructor in the show’s first episode as Allegra.

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“To new beginnings,” he says in the ad, to which Jess says “To new beginnings…you look great.”

“I feel great. Should we take another ride? Life’s too short not to,” he continues.

“And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation,” Ryan Reynolds is quickly heard saying at the end with additional health facts before concluding: “He’s alive.” (If you don’t know what that is a reference to – warning, spoilers ahead!)

“You can write off a character, but not the value of cardio. Ride on! @onepeloton,” Jess added on Instagram.