Second TV Show Features Character Having Heart Attack After Using Peloton Bike, Brand Responds
A second TV show has now used a Peloton bike as the reason for a character’s cardiac event.
SPOILER ALERT AHEAD for those who watch Billions.
Click inside to read more…
The Showtime show saw Mike “Wags” Wagner suffer from a cardiac event after using the exercise bike. However, the character does survive.
This is the second TV show to use the bike as a catalyst for a major character’s heart attack. The first, And Just Like That…, saw Big have a heart attack and die. At the time, Peloton released a statement saying they knew the bike was being used but did not the context.
Peloton has now issued a statement about the usage in Billions.
We get TV shows want to include @onepeloton to get people talking, but to be clear, we did *not* agree for our brand or IP to be used on @SHO_Billions or provide any equipment. As the show itself points out, cardio-vascular exercise helps people lead long, happy lives.
— Peloton (@onepeloton) January 23, 2022
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