CNN+ Streaming Service Is Shutting Down, Less Than a Month After Launch

The brand new streaming service CNN+ is already being shut down.

The new streamer launched on March 29 and it was announced on April 21 that the the service will end on April 30.

The announcement comes less than two weeks after the merger of WarnerMedia and Discovery into the new company Warner Bros. Discovery.

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CNN’s incoming CEO Chris Licht said in a statement, “This decision is in line with WBD’s broader direct-to-consumer strategy. In a complex streaming market, consumers want simplicity and an all-in service, which provides a better experience and more value than stand-alone offerings.”

It has been reported that CNN+ had gained 100,000 to 150,000 subscribers during the first few weeks. Variety reports that Warner Bros. Discovery had “cut the marketing budget for CNN+, making the prospect of luring new audiences exponentially more difficult.”