Jackie Aina Receives Backlash for Candle Line - Find Out Why Her Name Is Trending on Twitter
Dear Non-Nigerians,
The reason why this is receiving so much backlash is because Jackie Aina shamelessly named one of the candles "Soro Soke" which translates into "speak up".
It was one of the rallying cries during EndSars. But Jackie was notably silent during the protests. https://t.co/UABKMNFJnG
— Holadera (@HolaDera) August 5, 2022
The backlash comes as Jackie named one of her candles “Soro Soke,” a Yoruba phrase which translates to “Speak Up,” which is something she was criticized for not doing in the past.
“Dear Non-Nigerians, The reason why this is receiving so much backlash is because Jackie Aina shamelessly named one of the candles ‘Soro Soke’ which translates into ‘speak up.’ It was one of the rallying cries during EndSars. But Jackie was notably silent during the protests,” one user explained.
“The same Jackie Aina that blocked everyone who begged her to lend a voice to the #EndSARS protest is now playing Nigerian dress up party and trying to profit off the phrase that memorializes the unjust death and suffering of innocent Nigerians,” wrote another, adding: “You can’t make this s–t up.”
“Jackie Aina is disgusting for that. Her and her fellow Nigerian American celebs were digitally flogged to speak up… constantly using Nigerianess for profit but mute when your own need you. Nasty. The lot of them,” added another.
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The same Jackie Aina that blocked everyone who begged her to lend a voice to the #EndSARS protest is now playing Nigerian dress up party and trying to profit off the phrase that memorializes the unjust death and suffering of innocent Nigerians
You can’t make this shit up https://t.co/el7b44OE7J— Uche🍸 (@Uchenna_ap) August 5, 2022
Jackie Aina knows EXACTLY what she’s doing.
That woman has been creating content for 15+ years.
She most likely planned for all of this backlash (which is just free promo to her) and already has an apology/retraction waiting.
At least now, more Nigerians know her candles. Shame.— Dodo (@dodobabs_) August 5, 2022
Jackie Aina’s representation of Nigerian and Yoruba culture is just as fake as those white people she complains about.
This giving annoying Wakanda and black panther vibes.
There’s nothing Owambe about this. https://t.co/G7jV7oMYo9
— Sugabaddie 🇳🇬 (@sugabaddie) August 5, 2022
In the MOST impolite way possible, why would you name a candle ‘Soro Soke’ with the knowledge of the fact that it is linked to the End Sars movement and a protest at which people were murdered? Is nothing sacred to any of you? Is there nothing you won’t commercialize? https://t.co/Q1HDm0NgDi
— T✨ (@txadel_) August 5, 2022
This Jackie Aina situation really re-confirms why influencer culture will never be ethical. It’s hinged on marketing and selling products. So yeah, aestheticising your culture to sell candles makes sense in that aspect.
— Zuva Seven (@ZuvaSeven) August 5, 2022
And what's sending me is that, as a long term Jackie Aina fan, I *KNOW* she'd be one of the first people to drag a brand for exploiting the BLM movement for coins. Especially for something as shallow as candles 😭💀 So, honestly, she should have had more sense. This is so vile
— PB (@Namndhela) August 5, 2022