Top Stories

Ryan Gosling Is The New Face of Gucci & Brings All The Gucci Bags In The World To The Beach In New Campaign Video

Ryan Gosling Is The New Face of Gucci & Brings All The Gucci Bags In The World To The Beach In New Campaign Video

Ryan Gosling brings all the Gucci bags he might own to the beach in Gucci‘s new travel campaign.

The teaser to the fashion house’s upcoming fashion film, set to Heart’s classic “Magic Man”, shows Ryan as a bellhop, who tosses all the Gucci bags he has into the bed of a truck before driving them all to the beach.

In the final moments of the video, Ryan is seen peering into one wardrobe, as it turns into a portal into another world, before walking into it..

“Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys [...] This is why I wanted the advertising campaign to recount a situationist dimension where the protagonist traverses a ‘non-place’ that is first and foremost a mental place, the same as those who, in the past and present, choose Gucci because they grasp the significance of creativity used to build imaginary places. And it is for this reason that a Gucci suitcase appears as a magical suitcase,” Creative Director Alessandro Michele said in a press release about the launch and campaign.

Check out the video below!

Check out what Ryan is working on next!

Just Jared on Facebook
Photos: Gucci YouTube
Posted to: Fashion, Ryan Gosling

JJ Links Around The Web

Photo of Private:  JJ Links Around The Web
Getty Images
  • Charli D'Amelio opens up about winning Dancing with the Stars - Just Jared Jr
  • See the new floats debuting in the 2022 Macy's Thanksgiving Day Parade - Just Jared Jr
  • We have new photos of Taylor Lautner & Tay Dome on their honeymoon - Just Jared Jr
  • Check out the new trailer for Sonic Prime - Just Jared Jr