Sun, 12 February 2023 at 7:46 pm

Sam Adams Super Bowl Commercial 2023: Your Cousin's Brighter Boston! (Video)

The Sam Adams Super Bowl commercial is imagining a nicer, brighter Boston!

The new one-minute ad airs during the Big Game on Sunday (February 12) between the Philadelphia Eagles and the Kansas City Chiefs.

According to a press release, Boston Lager Remastered uses the beer’s original mid-19th century recipe passed down to Founder Jim Koch from his great-great grandfather, but the beer will be brewed with fewer steps in the filtration process, making for “a brighter, easier-drinking beer.”

Keep reading to find out more…

“We like to say we know there’s a perfect Boston Lager out there … we just haven’t made it yet. With Remastered, we’re one step closer to perfection. We cleaned up the brewing process to create an easier-drinking profile, giving it an extra sparkle that drinkers will savor,” the company says.

“Your Cousin’s Brighter Boston” was filmed in multiple Boston neighborhoods, using around 90 local crew and close to 50 Boston-area actors, via Boston.com.

“The new, BRIGHTER Sam Adams Boston Lager Remastered sends Your Cousin From Boston into a daydream – Boston is now… nice?” the company declares.

Watch the commercial…