Tue, 07 March 2023 at 11:40 am

Jennifer Lopez Is Intimissimi's Global Brand Ambassador - See All the Campaign Photos!

Jennifer Lopez is Intimissimi‘s new global brand ambassador!

The Italian lingerie and intimate apparel brand confirmed the news on Tuesday (March 7), along with the release of their Spring/Summer 2023 campaign, directed by Gia Coppola and photographed by Chris Colls.

The campaign features a day in the life of J.Lo, posing in a variety of sexy looks.

“I love Italy – the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs,” she said in a statemnent.

“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong.”

Check out the campaign photos inside, as well as a behind-the-scenes video…