Beyoncé & Adidas Agree to Mutually Split Up After 5 Years

Beyoncé and Adidas are going their separate ways.

The 41-year-old Renaissance superstar and the lifestyle brand have “mutually agreed to part ways,” a source told THR on Thursday (March 23).

Their partnership first began in 2018, when Bey re-launched her Ivy Park activewear clothing line and developed footwear and apparel for the brand.

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There have apparently been major creative differences between Ivy Park and Adidas, and Beyoncé is now looking to “reclaim her brand, chart her own path and maintain creative freedom,” via the report.

Ivy Park first debuted as a partnership with Topshop in 2016.

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