David Beckham's Abs Are Hypnotizing

David Beckham shows off buff bod in his latest ad for Emporio Armani Underwear. (Check out the first set of Armani ads here and here.)

The 33-year-old soccer stud is expected to greet customers later today and debut the new image on a mural at Macy’s that overlooks a 6,000-seat amphitheatre in San Francisco.

The ads, shot on Malibu’s beach by fashion photographers Mert Alas and Marcus Piggott, will appear in sport, fashion and lifestyle magazines and on billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo. The print magazine ad will debut in the August edition of Vanity Fair.

Beckham is also up for Choice Male Athlete, going up against Kobe Bryant, LeBron James, and Tiger Woods.

To check out David‘s latest blog entry from earlier today, visit DavidBeckham.com.