The Olsen Twins Truck It With Olsenboye

Mary-Kate and Ashley Olsen hit the road in New York City as they sell their new line, Olsenboye, out of an ice cream truck on Monday (October 27).

All sales from the Olsenboye truck preview were donated to charity – the 23-year-olds’ line will officially debut at JCPenney stores in February of 2010.

“We feel this collaboration compliments and strengthens our business portfolio, delivering trend-based fashion at affordable prices,” Ashley said in a press release.

Olsenboye includes jeans, tops, dresses, bags and shoes and will retail from $20-$50 at JCPenney stores nationwide.