Jessica Simpson Launches Denim Line -- With BF Eric Johnson!

Former pro football player Eric Johnson wraps his arms around his lady love Jessica Simpson while celebrating the launch of her jeanswear line and sneak peek of her spring 2011 collection at her New York City showroom on Tuesday night (September 7).

“I am so excited to share my new denim line with everyone!” the 30-year-old designer said about her eponymous and hugely successful collection. “It is comfortable, affordable and trend-right. I am already wearing them and loving them!”

Jessica styled her friends and family for the event — lil sis Ashlee Simpson, BFF Cacee Cobb, her former backup dancer and hairstylist Jessie Holiday, singer/songwriter Stephanie Pearson, interior designer Kathy Sykora (she’s working on Jessica‘s closet right now), Lauren Zelman (she works on the collection with Jessica), makeup artist Lynn Simpson (no relation), TV producer Christie Pliler and her publicist Lauren Auslander.

Jess’ brother-in-law Pete Wentz even pitched in to spin the tunes for party guests!

After the event, Jess and her pals headed over to Quality Meats for dinner. Pics below!

10+ pictures inside of Jessica Simpson launching her new denim line…