Aishwarya Rai: 'Heroine' Photo Call at Cannes!

Aishwarya Rai attends a photo call to announce her new film Heroine at the Majestic Beach Pier during the 2011 Cannes Film Festival on Friday (May 13) in Cannes, France.

The 37-year-old Bollywood actress was joined by director Madhur Bhandarkar and producer Ronnie Screwvala.

Heroine is billed as an “entertaining, daring, emotional, shocking, glamorous, scandalous behind-the-scenes account of the reality behind the world of glitz and glamour that our stars inhabit.”

While many believed the film would be her life story, Aishwarya said it is “not an autobiography, for sure.”

10+ pictures inside of Aishwarya Rai at the Heroine photo call…