Gisele Bundchen: New Esprit Spokeswoman!

Gisele Bundchen sends a quick text message while crossing the street on Tuesday (August 31) in Boston, Mass.

The 31-year-old model was on her way to the gym for her morning workout.

PHOTOS: Check out the latest pics of Gisele Bundchen

Gisele will be the new face of Esprit‘s new autumn-winter campaign, according to an Australian newspaper!

“She’s not a girl, she’s a woman with the natural Californian spirit of the Esprit brand,” said Sophia Hwang-Judiesch, head of retail for Esprit in Australia.

Earlier this month, Gisele went for a family bike ride with her husband Tom Brady and little ones Benjamin and John.