'Seemingly Ranch' Explained: Taylor Swift Fan Account Started the Viral Trend

If you’ve seen the term “seemingly ranch” pop up on social media, it’s all thanks to a Taylor Swift fan account.

When Taylor was at the Kansas City Chiefs football game last weekend, she snapped a photo with someone in the private suite while sitting at a table and eating chicken fingers.

The fan account @tswifterastour shared the photo and wrote, “Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!”

Fans found the “seemingly ranch” comment to be hilarious and the tweet went viral, with several condiment brands latching onto the idea.

Head inside to find out what brands are doing with the term…

Heinz announced that it will rebrand its “kranch” product into “Ketchup and Seemingly Ranch,” with 100 limited edition bottles coming out soon.

Primal Kitchen also announced it would be selling “Seemingly Ranch” dressing and each bottle came with two free friendship bracelets. They’re all sold out though!