Game, Set, Fashion: Coco Gauff Fronts New Balance x Miu Miu Campaign, Launches September 10

Coco Gauff is bringing her signature power and polish to the tennis court and the runway!

The 20-year-old American tennis champion has teamed up with New Balance and Miu Miu for a new collaboration that blends high-performance sportswear with high fashion. Set to debut during her upcoming matches in Rome (May 7–18), Berlin (June 14–22), and Cincinnati (August 5–28), Coco will rock head-to-toe looks from the New Balance x Miu Miu collection both on and off the court.

Her on-court ensembles feature classically elegant silhouettes with sharp color-blocking and a sophisticated palette—navy, white, and red in Rome; white, green, and sky blue in Berlin; and white and royal blue with red accents in Cincinnati. Off the court, Coco will wear sleek co-branded silk zip-up hoodies and track pants in coordinating hues.

Coco will also step into custom versions of her signature shoe, the Coco CG2, reimagined by Miu Miu and New Balance to combine peak performance with street style edge. Off-duty, she’ll sport new iterations of the beloved New Balance x Miu Miu 530 SL sneaker, crafted in leather and mesh.

The collaboration officially drops September 10 and will be available in select Miu Miu stores and online at miumiu.com. On launch day, Coco will host a special Miu Miu Select event at the brand’s 57th Street flagship in New York City, where she’ll showcase her favorite picks from the Miu Miu Fall/Winter 2025 collection alongside the capsule.

Last month, Coco wore a custom Miu Miu gown for the Vanity Fair Oscar Party.

Photos: Alessio Bolzoni

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