Sydney Sweeney Stars in SYRN Lingerie Campaign Photos Following Hollywood Sign Controversy

Sydney Sweeney is officially debuting her new fashion project!

After finding herself in a bit of legal trouble after hanging bras on the Hollywood sign, the 28-year-old Euphoria actress debuted the campaign photos for her new lingerie brand SYRN.

Keep reading to find out more…“I wanted to create a place where women can move between all the different versions of who we are,” Sydney shared in a press release. “I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.”

There are four distinct worlds in the SYRN brand – Comfy, Playful, Romantic, and Seductress— each representing a way of feeling rather than a fixed identity. SYRN creates lingerie you wear for you; no audience required, although welcome if you want it.

Products will be available in 44 inclusive sizes, ranging from 30B to 42DDD, with most styles priced below $100.

“I was in the 6th grade with DDs. I hated the bra I had to wear,” Sydney shared. “When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of SYRN.”

SYRN will launch on January 28, 2026 (8AM PST Early Access, 9AM PST Public) as a direct-to-consumer brand, available exclusively at syrn.com.

If you didn’t see, one of Sydney‘s hit movies is getting a sequel!

Disclosure: Some products on this site use affiliate links and we may earn commission for any purchase made through the links.

Posted To:Fashion Sydney Sweeney